esen

how to be successful in business

Create goals One of the most important things to do to increase your productivity is to create goals. These goals are important to set in the short, medium and long term. It is a good way to question yourself and evaluate your productivity. Each objective should be accompanied by a deadline, this is part of the game to force you ...

Read More »

Digital Marketing Hotels

One of the biggest mistakes in the hotel industry is to depend on directories or marketplace pages such as booking, trivago, etc. It is clear that these pages are an important source of customer acquisition for any hotel of any category to depend on this type of page. you should focus on generating content for your website where it helps ...

Read More »

email marketing for ecommerce: stratecgy and tips

A very easy way to create an email list for your online store is through a promotion with a discount when signing up for your newsletter, I recommend using plugins such as Wpform which has many good options such as activating the pop up in an attempt to leave the page. is actually my favorite. to have a high activity ...

Read More »

SEO ecommerce (Woocommerce, Shopify and Prestashop)

SEO for online stores is very similar to the SEO of a blog. The main thing is to position the most profitable categories and products for your business. Then, you must apply SEO to the categories and products in the same way in a service page or in a blog article, therefore, the content must have an original text with ...

Read More »

how to increase ecommerce sales: plugins and check list

One of the most frequent questions I get is how to increase the sales of an online store. The truth is that there are many internal and external factors involved. Basically, any of the external variables we can not avoid or influence them (usually), but the internal variables are completely manipulable and that’s where the task of better starts.

Read More »

the best templates for wordpress store or woocommerce themes

For a long time I have handled ecommerce from different markets and with very different volumes of users, from pages of 10,000 users per month to 240,000 users per month. One of the most common mistakes I found was a template not very optimized, very rude to customize and especially with few options for customization in the product page. As ...

Read More »

How to do a Marketing Plan for Small Business

To make success into the small business, basically, you need to optimize the time and the budget. Here some ideas for taking the best way to do it.

Read More »

How to get new SEO Keyword Strategy with Google Search Console

seo dashboard data studio

This template is ideal for monitoring the SEO status of any web page. It is the result of the integration of Search Console and Google Datastudio. Easy and fast to apply, it’s one of the best ways to visualize the status of your keywords.

Read More »

How to do a Marketing budget with excel or google sheet

Good and easy to use, so you can define this template to create a marketing plan with an investment budget. It specifies the categories in a detailed way, contains a box for the estimated cost for each item, plus subtotals for each of the categories and of course a grand total.

Read More »

Free Google Data Studio Template for Digital Marketing: Kpi’s and Conversions

Through this template you will be able to visualize all the information of kpi’s and Events in a simple and segmented way. This Google Data Studio report has its data source from Google Analytics. Basically, we have selected the data bases that are used on a daily basis.

Read More »