how to be successful in business

Create goals

One of the most important things to do to increase your productivity is to create goals. These goals are important to set in the short, medium and long term. It is a good way to question yourself and evaluate your productivity. Each objective should be accompanied by a deadline, this is part of the game to force you to do all the tasks that require each goal.

Enjoy your work

Enjoy what you do, the main thing about each job and each goal, is to really enjoy what you are doing. It is impossible for you to maintain a high level of productivity if you don’t like what you are doing.

Create a work plan

It is important that you create a work plan, it is impossible for you to achieve your long-term goals if you do not structure a strategy. It is one of the best ways to compete in any market whether you are selling products or providing services. It is key that you have a structured plan to beat your competitors.

Make a Loyalty strategy

Create a customer loyalty strategy, in other words, serve the customers you have previously acquired. A business must have a balance between acquiring new customers and keeping old ones. It is the only way to grow a business. In the business world, 90% of marketing is focused on the acquisition of new customers, this is very common in small businesses which is literally financial suicide. The cost of acquiring a new customer is much higher than keeping an old one. Creating a plan to keep customers can be more time consuming than you think. Applying special discounts for previous purchases, or for specific dates such as birthdays, halloween or christmas, helps to create a permanent consumer relationship with that store or commerce.

 

Digital Marketing Hotels

One of the biggest mistakes in the hotel industry is to depend on directories or marketplace pages such as booking, trivago, etc. It is clear that these pages are an important source of customer acquisition for any hotel of any category to depend on this type of page.

you should focus on generating content for your website where it helps to position the brand within its market niche this would be a long term strategy but economically sustainable both in the digital marketing investment and the hotel’s profits, besides it would not depend on booking.com and it would be much more profitable.

Without doubt web positioning should be a priority part of the digital marketing strategy of a hotel in fact time web sectioning is in some sense quite easy live in the field of hotels. especially because it is in a market segment for example executive hotels family hotels luxury hotels. when you look at that way we see that competition is reduced significantly and we see that the words to position on the first page if we take into account that SEO take in the case of hotels as a medium or long term strategy. it is relatively easy to capture bloggers who are willing to cooperate with good information and reviews as well as backlinks for the hotel. in the same way recreation of services parallel to the guest accommodation you can reach one of the main sources of any hotel I mean mainly services such as renting rooms for events restaurants and banquets for special occasions

Therefore any hotel should do for this type of services obviously you have to provide them in the same way the SEO profitability within the hotel sector becomes undoubtedly very high since the cost of the service is incredibly low compared to the retribution that an effective strategy can give you. The marketing manager to see any hotel of any category should have in his digital marketing priority list a SEO strategy.

No doubt this combined with a website where the design is oriented conversions make the perfect mix to reduce dependence on room rentals through booking and have direct benefits from the website.

SEO strategy, will focus directly on services designed for that type of customer looking for this type of hotel in particular. a small search of keywords related to the field of hotels how to get to bar a lot of virgin opportunities where no hotel is taking into account and again booking.com TripAdvisor and trivago those who stay with the first page for lack of competition.

For example, analyzing the keyword “beach hotel in Barcelona”

The first thing you should know is that it is a word with 1900 searches per month. It means that it has a good volume of search

You will see that the first pages within Google will only find the Ritz hotel in fifth position as the first hotel’s web and the rest are marketplace sites and one or two blogs in reference to the best beach hotels in Barcelona.

Mainly these pages are in first position, for lack of competition from hotels in SEO, if analyzes the pages of the hotels is really bad as the user experience and SEO strategic within it. Something ironic because one of the best pages in conversion undoubtedly booking.com, as such will be devoted to its SEO and here the recruitment of customers through its digital marketing net income would rise I can guarantee 50%, One of the most absurd things that I think booking contacts when the percentage I charge them is super high, honestly the hotel business what they book is the Amazon of the hotel industry in delivery because they have been very smart very clever and have invested in the study knowledge of neuromarketing and marketing options for customer acquisition and partly by the little competition and little real marketing that hotels do when it comes to attracting customers. It’s surprising that in an industry worth millions they don’t apply digital marketing efficiently, the only thing I can think of is that they have money to spare.

SEO strategy, will focus directly on services designed for that type of customer looking for this type of hotel in particular. a small search of keywords related to the field of hotels how to get to bar a lot of virgin opportunities where no hotel is taking into account and again booking TripAdvisor and trivago those who stay with the first page for lack of competition.

Digital marketing strategy to gain visualization of a hotel’s services must be accompanied by blog articles for travelers, city tour guides and content to attract new customers and help clients. In the same way, it is really easy to get to create an audience using email marketing and social networks, the combination of these 3 digital marketing strategies, would guarantee a non-dependence of booking.com (or similar pages) for the acquisition of customers, in addition to the cost per acquisition of customers would be much lower

 

 

email marketing for ecommerce: stratecgy and tips

A very easy way to create an email list for your online store is through a promotion with a discount when signing up for your newsletter, I recommend using plugins such as Wpform which has many good options such as activating the pop up in an attempt to leave the page. is actually my favorite.

to have a high activity is necessary that the pop up, I am accompanied by an attractive image in addition the copy that you employ must be direct and simple. take care of the design of the pop up take into account what time of force you are going to use as well as the size of the same. use a call to action easy to interpret. avoid the pop within the mobile version of the page.

For the mobile version, I usually use a contact form field at the end of the product sheet as well as in each category and on the home page.

if you are using a blog to get traffic place this field between the paragraphs. important that you give me your effectiveness. for this i recommend you to set up an event to a conversion inside Google Analytics, besides doing A/B test to try different designs and different messages both in the isolator form and the pop up you are going to use for the newsletter.

in addition to this in mind that you must attend audience that is generating the way to attend the is just activate the to visit your page therefore it is necessary to create new content for the blog how to inform tolerance of new products and promotions that you have within your online store

email makerting design

the design you use for the newsletter should be simple accompanied by images a short message call to action linking the products the category or the content of the blog you are promoting. remember to create a tracking code to reflect and analyze the results of each newsletter campaign you are creating.

Similarly it is important to send the newsletter at the right time for this is necessary to try the newsletter at different times always based on that provides Google Analytics. Personally I take into account the day and time when my users make more conversions the new newsletter campaign

SEO ecommerce (Woocommerce, Shopify and Prestashop)

SEO for online stores is very similar to the SEO of a blog. The main thing is to position the most profitable categories and products for your business.

Then, you must apply SEO to the categories and products in the same way in a service page or in a blog article, therefore, the content must have an original text with keyword in the title, h1, h2 and h3 as well as in the optimized images. Without forgetting I am content help to the sale of this product. The internal and external links have the priority of being directed to categories and products.

after optimizing all your categories and products with their respective keywords,

the next step will be to optimize the loading speed. for Google and for users it is extremely important that you have a page Be fast, in woocommerce it is quite simple to optimize the loading speed for this you are going to need 2 plugins mainly Smush Pro which optimizes your images and WP Rocket, which optimizes your internal files and the way the web is loaded

SEO Content Creation for an online store

A good way to increase the visualization and visits in your online store is to create articles or content for your blog, obviously these articles will be related to the interests of your users and with the products or categories you want to position yourself once you have created these articles or this content generate internal links to your products or these priority categories.

eCommerce Keywords strategy

Get the right keywords in your ecommerce the most advisable study the market here below get a lot of ideas and keyword variations will help you get traffic to your online store, the idea is to take both those words with high traffic as those with a lower traffic in this way you will position both

in the same way you are going to do it with the blog, take the task to study what are the interests of your users it is important that you look at the blogs and social networks of these blogs to know what are the raw priorities and interests in general what public time and thus be able to create articles that respond to them

how to increase ecommerce sales: plugins and check list

One of the most frequent questions I get is how to increase the sales of an online store. The truth is that there are many internal and external factors involved. Basically, any of the external variables we can not avoid or influence them (usually), but the internal variables are completely manipulable and that’s where the task of better starts.

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the best templates for wordpress store or woocommerce themes

For a long time I have handled ecommerce from different markets and with very different volumes of users, from pages of 10,000 users per month to 240,000 users per month.

One of the most common mistakes I found was a template not very optimized, very rude to customize and especially with few options for customization in the product page.

As an SEO, Google Ads & Conversion Rates spacemaster selecting the right template is key to both having sales and improving the SEO of your website.

Here I wrote a series of factors that I take into account to improve any ecommerce or when creating an online store

Translated with www.DeepL.com/Translator (free version)

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How to get new SEO Keyword Strategy with Google Search Console

This template is ideal for monitoring the SEO status of any web page. It is the result of the integration of Search Console and Google Datastudio.

Easy and fast to apply, it’s one of the best ways to visualize the status of your keywords.

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How to do a Marketing budget with excel or google sheet

Good and easy to use, so you can define this template to create a marketing plan with an investment budget. It specifies the categories in a detailed way, contains a box for the estimated cost for each item, plus subtotals for each of the categories and of course a grand total.

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Free Google Data Studio Template for Digital Marketing: Kpi’s and Conversions

Through this template you will be able to visualize all the information of kpi’s and Events in a simple and segmented way. This Google Data Studio report has its data source from Google Analytics. Basically, we have selected the data bases that are used on a daily basis.

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