One of the biggest mistakes in the hotel industry is to depend on directories or marketplace pages such as booking, trivago, etc. It is clear that these pages are an important source of customer acquisition for any hotel of any category to depend on this type of page.
you should focus on generating content for your website where it helps to position the brand within its market niche this would be a long term strategy but economically sustainable both in the digital marketing investment and the hotel’s profits, besides it would not depend on booking.com and it would be much more profitable.
Without doubt web positioning should be a priority part of the digital marketing strategy of a hotel in fact time web sectioning is in some sense quite easy live in the field of hotels. especially because it is in a market segment for example executive hotels family hotels luxury hotels. when you look at that way we see that competition is reduced significantly and we see that the words to position on the first page if we take into account that SEO take in the case of hotels as a medium or long term strategy. it is relatively easy to capture bloggers who are willing to cooperate with good information and reviews as well as backlinks for the hotel. in the same way recreation of services parallel to the guest accommodation you can reach one of the main sources of any hotel I mean mainly services such as renting rooms for events restaurants and banquets for special occasions
Therefore any hotel should do for this type of services obviously you have to provide them in the same way the SEO profitability within the hotel sector becomes undoubtedly very high since the cost of the service is incredibly low compared to the retribution that an effective strategy can give you. The marketing manager to see any hotel of any category should have in his digital marketing priority list a SEO strategy.
No doubt this combined with a website where the design is oriented conversions make the perfect mix to reduce dependence on room rentals through booking and have direct benefits from the website.
SEO strategy, will focus directly on services designed for that type of customer looking for this type of hotel in particular. a small search of keywords related to the field of hotels how to get to bar a lot of virgin opportunities where no hotel is taking into account and again booking.com TripAdvisor and trivago those who stay with the first page for lack of competition.
For example, analyzing the keyword “beach hotel in Barcelona”
The first thing you should know is that it is a word with 1900 searches per month. It means that it has a good volume of search
You will see that the first pages within Google will only find the Ritz hotel in fifth position as the first hotel’s web and the rest are marketplace sites and one or two blogs in reference to the best beach hotels in Barcelona.
Mainly these pages are in first position, for lack of competition from hotels in SEO, if analyzes the pages of the hotels is really bad as the user experience and SEO strategic within it. Something ironic because one of the best pages in conversion undoubtedly booking.com, as such will be devoted to its SEO and here the recruitment of customers through its digital marketing net income would rise I can guarantee 50%, One of the most absurd things that I think booking contacts when the percentage I charge them is super high, honestly the hotel business what they book is the Amazon of the hotel industry in delivery because they have been very smart very clever and have invested in the study knowledge of neuromarketing and marketing options for customer acquisition and partly by the little competition and little real marketing that hotels do when it comes to attracting customers. It’s surprising that in an industry worth millions they don’t apply digital marketing efficiently, the only thing I can think of is that they have money to spare.
SEO strategy, will focus directly on services designed for that type of customer looking for this type of hotel in particular. a small search of keywords related to the field of hotels how to get to bar a lot of virgin opportunities where no hotel is taking into account and again booking TripAdvisor and trivago those who stay with the first page for lack of competition.
Digital marketing strategy to gain visualization of a hotel’s services must be accompanied by blog articles for travelers, city tour guides and content to attract new customers and help clients. In the same way, it is really easy to get to create an audience using email marketing and social networks, the combination of these 3 digital marketing strategies, would guarantee a non-dependence of booking.com (or similar pages) for the acquisition of customers, in addition to the cost per acquisition of customers would be much lower