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email marketing for ecommerce: stratecgy and tips

A very easy way to create an email list for your online store is through a promotion with a discount when signing up for your newsletter, I recommend using plugins such as Wpform which has many good options such as activating the pop up in an attempt to leave the page. is actually my favorite.

to have a high activity is necessary that the pop up, I am accompanied by an attractive image in addition the copy that you employ must be direct and simple. take care of the design of the pop up take into account what time of force you are going to use as well as the size of the same. use a call to action easy to interpret. avoid the pop within the mobile version of the page.

For the mobile version, I usually use a contact form field at the end of the product sheet as well as in each category and on the home page.

if you are using a blog to get traffic place this field between the paragraphs. important that you give me your effectiveness. for this i recommend you to set up an event to a conversion inside Google Analytics, besides doing A/B test to try different designs and different messages both in the isolator form and the pop up you are going to use for the newsletter.

in addition to this in mind that you must attend audience that is generating the way to attend the is just activate the to visit your page therefore it is necessary to create new content for the blog how to inform tolerance of new products and promotions that you have within your online store

READ  SEO ecommerce (Woocommerce, Shopify and Prestashop)

email makerting design

the design you use for the newsletter should be simple accompanied by images a short message call to action linking the products the category or the content of the blog you are promoting. remember to create a tracking code to reflect and analyze the results of each newsletter campaign you are creating.

Similarly it is important to send the newsletter at the right time for this is necessary to try the newsletter at different times always based on that provides Google Analytics. Personally I take into account the day and time when my users make more conversions the new newsletter campaign

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